Nutrition coaching


In the philosophy of Primal Nutrition, we believe that moving like a proper human is intrinsically linked to how you fuel your body. Achieving optimal health and performance isn’t just about the exercises you do; it’s equally about what you consume. To ensure you’re nourishing yourself adequately and fostering healthy eating habits, we place a strong emphasis on tracking macros, calories, and on providing comprehensive coaching that extends beyond the plate.

Our approach is not just about numbers; it’s about nurturing a positive relationship with food. We understand that lasting change comes from deep within, from transforming your daily habits and reshaping your perspective on nutrition. By focusing on these aspects, we guide you toward making informed choices that support your physical activities and overall wellbeing.

Primal Nutrition is committed to educating and empowering you. We use tools like macro and calorie tracking as starting points to build awareness and understanding of how different foods affect your body and performance. However, our coaching goes much further; we work with you to develop sustainable habits and a mindset that views food as a source of fuel and enjoyment, not as an enemy or a strict regimen to be endured.

Tailoring our coaching to your individual needs and goals, we help you discover a balanced approach to eating that enhances your life rather than restricts it. This comprehensive strategy ensures that every aspect of your nutrition aligns with your movement goals, creating a harmonious foundation for living well and moving like a proper human with Primal Nutrition.


At Primal Nutrition, we fundamentally disagree with the one-size-fits-all approach that typifies much of the nutrition coaching industry. Too often, coaches hand over a plan with a set of directives and leave clients to their own devices, sometimes even casting blame on clients when progress stalls. This is not our way. Primal Nutrition is dedicated to client-centered awesomeness coaching, a paradigm that places you, the client, at the heart of the coaching process.

Our approach is built on collaboration and personalization. We understand that sustainability is key to long-term success in any health and fitness endeavor. That’s why we engage in a partnership with you to devise a program that doesn’t just meet your goals but also aligns with your lifestyle, preferences, and capabilities. We believe in coaching that empowers you to take charge of your health by finding joy and enthusiasm in the process, rather than viewing it as a list of restrictions and commands

3)Nutrition & good training go hand-in-hand

At Primal Nutrition, we challenge the widely held belief that nutrition holds supremacy over training in the quest for health and fitness. Our philosophy posits that achieving optimal well-being requires a harmonious blend of both nutritional excellence and dedicated physical training. We stand by the conviction that to truly thrive, one must not only eat well but also engage in regular physical activity that challenges and strengthens the body.

Understanding the symbiotic relationship between diet and exercise, Primal Nutrition goes beyond mere dietary guidance. We ensure that every client under our nutrition programs is also equipped with a tailored weekly activity schedule alongside a structured exercise regimen. This holistic approach underscores our commitment to fostering not just dietary changes but lifestyle transformations that encompass all facets of health and fitness.

In essence, Primal Nutrition’s ethos is built on the foundation that the path to true health is dual-faceted—nourishing the body from within through exceptional nutritional practices, while simultaneously sculpting it from the outside through disciplined and strategic training. Together, these elements forge a formidable framework for achieving and sustaining peak physical and mental performance.

exercise programming.

Nutrition Coaching

Primal Performance has long been celebrated for our exceptional training programs and the remarkable results they consistently deliver. Central to our success is a deep commitment to client-centered coaching, particularly in the realm of nutrition. It’s with great excitement that we now extend these methodologies through our standalone nutrition coaching services, designed for anyone looking to transform their eating habits, lose weight, and optimize their health from anywhere in the world.

Our virtual nutrition coaching offers the convenience and comfort of connecting with your personal coach from your home, eliminating the barriers of geography and busy schedules. This service is rooted in the same principles that have empowered countless clients to shed hundreds of pounds throughout our tenure, combining evidence-based research with practical habit coaching tailored to each individual’s needs and lifestyle.

What You Can Expect with Your Subscription:

  • Weekly Check-ins: Regular, personalized support sessions to discuss progress, challenges, and strategies for the upcoming week. These check-ins are your opportunity to reflect on your achievements and recalibrate your goals, ensuring continuous advancement towards your ultimate health objectives.

  • Weekly Adjusted Habit and Science-Based Nutrition Program: Unlike static plans that fail to evolve with you, our program is dynamic, adjusting weekly based on your progress, feedback, and any changes in your circumstances or goals. This approach ensures that your nutrition strategy is always aligned with what works best for you at any given time.

By choosing Primal Performance for your nutrition coaching, you’re not just signing up for a service; you’re investing in a partnership dedicated to your long-term success. Our approach integrates scientific knowledge with sustainable habit changes, emphasizing a client-centered outlook that puts you in the driver’s seat of your health journey.

Unlock the power of personalized nutrition coaching with Primal Performance and start on the path to a healthier, more vibrant you today. Join us, and together, we’ll craft the perfect program that you’ll not only love to follow but will set you up for enduring success.

Got a Question about Nutrition ask us!

book free call with John to answer all your nutrtion related questions and see If coaching is right for you